We build intelligent workflows for product, marketing, and customer success teams at growing SaaS companies

With 15 years in product management at enterprise SaaS companies, we understand the operational bottlenecks that slow your team down. We build AI-powered automations using no-code tools – so your team can maintain them without engineering resources.

Workflows We Build for SaaS Teams

Customer Service Automation

Auto-triage and respond to routine customer emails
Route complex issues to the right team member
Maintain your brand voice and tone
Example: Reduced email response time for retail store while maintaining personalized service

Competitive Intelligence Systems

Automatically track competitor product updates, pricing changes, and market moves
Aggregate insights from news, social media, and company announcements
Generate weekly summary reports
Example: Prototype built for enterprise SaaS company – reduced 10+ hours/week of manual research

Marketing & Content Workflows

Automate social media content creation and scheduling
Generate campaign assets and copy variations
Track performance across channels
Example: Currently helping a marketing consultant scale her content output 3x

AI Customer Service Agent for Retail

"I was so impressed with Varsha's expert guidance! She is insightful, thoughtful, and a fantastic systems thinker. She pinpointed inefficiencies in our special order process and built us a workflow to automate the process, increasing our ability to be timely and responsive with customers. She also developed an automated AI-led customer service email system that accurately reflects our store's brand and voice. The whole team was wowed by her work!"

-- Lisa Taggart, Fleet Feet Menlo Park

Results: 60% improvement in customer communication speed, 40% reduction in order management time saving ~500 hours annually, 3% reduction in order errors, and 5% reduction in error-related costs

Want to see how this could work for your team?

We can build a custom prototype for your specific workflow - no cost, just to show you what's possible.

Ideal for Product, Marketing, and Customer Success Teams

You might be a good fit if:

✅ Your team spends 10+ hours/week on repetitive manual tasks
✅ You're at a growing company (50-500 employees) that needs enterprise-level processes
✅ You want automation that your team can maintain (not a black box)
✅ You're open to starting with a pilot project to prove ROI before scaling

From Discovery to Deployment: My Process

Step 1: Discovery Call (30 minutes, free)

Understand your current workflow and pain points
Identify automation opportunities
Discuss feasibility and ROI potential

Step 2: Custom Prototype (1 week)

We build a working demo using your real workflow
You see exactly what the solution would look like
We validate the approach before committing to full implementation

Step 3: Pilot Project (4-6 weeks, Pricing based on ROI)

Full implementation for one team or use case
Training and documentation for your team
Measure results and refine based on feedback

Step 4: Scale or Iterate

Expand to other teams if pilot succeeds
Ongoing support and optimization available
You own the workflow and can maintain it internally

Let's Explore What's Possible

Book a 30-minute discovery call

We'll ask about your workflows and share specific automation ideas for your situation. If there's a good fit, I'll build you a custom prototype to show you what's possible.

Not ready to talk yet? Email us at hello@thevara.co

Email us at hello@thevara.co with a description of your most time-consuming workflow – we'll send you some initial thoughts on how it could be automated